Getting your products and services in front of the right prospecive customers at the right time is our priority. To make this happen, we use PPc internet advertising, like Google AdWords management, combined with display advertisements, social media ads, and retargeting ads that leverage user behavior data to determine the most relevant customers to your business solutions.
We implement Texas PPC internet advertising to get you traffic straight from search engines
Earning top organic rankings is a slow, yet fruitful way to generate consistent, free, search engine traffic for your website. If you need results in the short term, our PPC marketing experts recommend leveraging pay per click advertising for near-immediate lead generation.
This strategy involves a heavier upfront investment for pay per click while your SEO campaign is gaining traction. This combination will help level your customer conversions over the long run. Let Prime Time Promotional's pay per click marketing services provide you with the customers you need to grow your business today!
Use display marketing services to reach more relevant users
A less expensive approach for extending your marketing reach to qualified potential customers involved digital display ads in Texas.
The Prime Time Promotional team creates digital display campaigns that combine with your Houston pay per click management to improve the reach of your paid marketing campaigns. Our marketing strategists and graphic designers partner with your team to create compelling and attractive display ads that are consistent with your brand identity and business goals.
Retargeting campaigns can engage users who already know of your Texas brand
Retargeting advertisements user special pieces of code to keep tabs on individuals that have already engaged with your website in some capacity. You can embed a tracking code on the pages you wish to retarget for, and your display ads will appear on third party sites that the user visits.
At Prime Time Promotional, our retargeting ad campaigns are typically paired with our PPC marketing services for optimal results. This combination lets you invest marketing budget on users who have expressly shown interest in your brand or market solutions.
Your target audience is active on social media – meet them there
Over 80% of adults are active social media users according to industry research. That means that your target audience is accessible through social platforms that collect very targeted and useful user trend data.
Leverage the social media engagement data of your ideal customers to target those users with the highest potential of purchasing your products or services. The Prime Time Promotional team frequently recommends digital advertising in Texas through social media channels. Contact us today to learn if social media ads are right for your business goals.
SHOULD I USE SEO OR PPC?
For the best long-term and short-term results, we recommend you use a combination of both pay per click and search engine optimization strategies. This will help you realize ROI upfront and invest in a successful long-term marketing approach at the same time.
HOW TO USE SEO
The nature of organic SEO requires a significant amount of lead time to generate consistent leads. You need time to build industry authority, drive traffic, and gather enough data to optimize the conversion process on your site. This can cause a lag between marketing expenditure and return on investment. To mitigate this, our search engine optimization services recommend a two-pronged approach.
HOW TO ADD PPC TO YOUR SEO EFFORTS
Due to the long-term needs of SEO, you will want to add PPC to your overall strategy. Pay per click campaigns offer near-immediate customer conversions but typically require a larger upfront investment. This provides an opportunity for your company to achieve short term paid gains while investing in your long-term SEO strategy at the same time. Contact us today for an individual consultation.